There are many sub-categories of virtual reality today, which can sometimes be confusing. Their technologies are different, but they all offer an immersive experience. This time we will look at augmented reality, 360° virtual reality and virtual reality.
Augmented reality
Augmented reality is a technology that allows virtual elements (objects, animations,...) to be integrated into a real environment using a smartphone or a tablet for example. This technology can allow potential customers to integrate a sofa model in their living room before buying it, and to test it until they find the sofa that suits them.
360°
The 360° is a set of images captured and visualised through a dedicated device such as a cardboard, into which a phone can be inserted. Then, the user simply turns around to view the scene, as if they were inside a globe. The discovery of this technology brings a "wow" effect when first used, however the experience is not interactive.
Virtual reality
Virtual reality is a 3D immersive technology. With the help of a VR headset, the user can immerse himself in a scene, move around in it, play games or even chat in it. It guarantees a "wow" effect to the person using it for the first time when they see such a realistic rendering. Virtual reality is now used in various fields such as medicine, interior design and training. Unlike 360° VR, it allows you to be an actor in the scene, interacting with the content in front of you.
One of the advantages of these VR technologies, although they are different, is that during the purchasing process, they allow customers to better project themselves and therefore be less reluctant to buy.
In this sense, we at Nootty offer a virtual reality solution for interior design professionals. This automated solution is completely immersive. It allows customers to fully project themselves into their future home by seeing the volumes, colours and materials. Thus, they can make their purchasing decision more quickly, increasing the number of sales for the professional.